Raio-X da Rede · for CEOs, CFOs, CMOs and COOs
How much money is sitting idle in your network's customer base?
Collabdata turns the customer data of franchise and multi-store networks into a number a CFO can sign: how much more the base can generate per year, through which levers, with what level of confidence and which test proves it.
For decision makers
A different answer for each seat at the board table
Raio-X is not a marketing report. It is a financial diagnosis of the customer base, with a number per lever and an owner for every action.
Grow revenue and margin without opening stores, with a 90-day plan and named owners.
P10–P90 range, margin per lever, contracted sales separated from cash, open assumptions.
Which customers are worth most, who your media attracts today and how much budget brings the wrong profile.
A one-page per store with the right audience in its real catchment and the gap to its best peers.
What you get
From raw data to a plan the board executes
Who creates the value
Segmentation by purchase behaviour, validated on resamples and explained in simple rules your IT can implement.
How each group decides
Personas measured on your base and simulators to test copy, offers, pricing and service before spending.
Where the money is
Base revenue, cash and credit, partnerships, stores and expansion. The headline sums only what is measured.
Media that speaks to who matters
A 0–100 score per creative and persona, and the margin lost when communication brings the wrong customer.
Potential store by store
The desired audience around each store, counted by a data partner, with no double counting and no personal IDs.
Proof with a control group
Each lever with a first action, an owner and a test. Results are measured against those who did not get the action.
How it works
Four steps, from the first click to the continuous plan
- Readiness diagnostic10 minutes in the members area. Shows which levers your company can already measure and what is missing.
- Sample under NDAIn 10 days, one page with three findings about your base.
- Raio-X da RedeGroups, personas, 13 levers, store one-pages and a 90-day plan, delivered to the board.
- Continuous planMonthly follow-up of the levers, tests and campaign pre-testing.
Offers
Scope follows the data your company has
The readiness diagnostic shows which level fits. Pricing on proposal.
Sample
Three findings about your base in 10 days, under NDA.
- No cost
- One page for the board
Raio-X Essential
Groups, personas and the base revenue and cash levers.
- Number with ranges and grades
- 90-day plan
Raio-X Complete
Everything in Essential, plus stores and catchments, payment mix and media.
- Store one-pages
- Media fit index
- Levers 7 and 11 to 13
Continuous plan
Monthly follow-up, controlled tests and campaign pre-testing.
- Persona digital twins
- Lever dashboard
Data and LGPD
Your base never needs to leave with names and personal IDs
Pseudonymization at the source
Names, tax IDs and contacts become a code before analysis. If your legal team prefers, the kit runs inside your company and only the output leaves.
Sensitive data out
Health, social benefits, politically exposed status and other sensitive attributes are dropped on entry and never used in groups or personas.
Store catchments without IDs
The data partner counts the audience around each store, assigns each person to a single store and returns totals only.
NDA and legal basis
Nothing starts without an NDA and a confirmed legal basis. Passwords and protected files are never requested.
Start with the readiness diagnostic
Create your access, answer in 10 minutes and see which levers your network can already measure.
Create access and start